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Trade Marks are Simple – Aren’t They?

WIPO (the World Intellectual Property Office) has issued a publication called “Making a Mark – An Introduction to Trade Marks for Small and Medium-Sized Enterprises”.

As a specialist in Intellectual Property law, and Registered Trade Marks Attorney, I see this as an excellent resource to share with our client. A warning, however, it is 88 pages long!

So here are some bullet points instead:

  • Trade Marks are what you use to distinguish your goods or services from those of your competitors
  • They can include names or logos, or “non-traditional” marks such as colour combinations, or distinctive shapes
  • You can (and should) take steps to protect these important business assets from copycats through registration
  • Overseas markets should also be protected
  • Your rights can be enforced through the Courts, and other dispute resolution services

If you want to learn more, you can download and read this 88 page WIPO publication.  Alternatively, you can contact Virginia to book in a consultation to discuss what trademarks are important in your particular business, and develop a cost-effective customised strategy to protect them.