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Intellectual Property

Our intellectual property services

Anything you think up is Intellectual Property (IP) – let us put the technical label on it.  If you design, build, innovate or market, you have IP.

Saunders & Co can help you identify your IP, whether you are starting a business, developing, or preparing to buy or sell.  We can offer you strategic advice, and protect your IP both in New Zealand and your export markets.

We can help you protect your rights, both in New Zealand and overseas, using the various registration systems available for IP, such as trade mark registration, patents, and registered designs.

For more detailed information, see our topic specific links, or contact our team to discuss your IP.


Examples of our recent work

  • Protecting branding in New Zealand, Australia and overseas
  • Obtaining New Zealand patent protection
  • Prosecuting international patent applications
  • Developing international IP strategy for new products
  • Opposing and attacking conflicting trade mark applications at IPONZ and IP Australia
  • Working to defend an application for removal of a trade mark
  • Negotiating IP conflicts including assertions of copyright and trade mark infringement by negotiation
  • Renewing IP rights
  • Licensing trade marks and copyright, and advising on IP aspects of franchise agreements
  • Transferring ownership of IP

IP is part of every business

Some of our IP clients work in areas such as: 

  • Manufacturing
  • Retail
  • Software Development
  • Restaurants and Bars
  • Product Design
  • Cleaning Services
  • Property Development
  • Event Management

Get further advice from

Virginia Nichols

Virginia Nichols

Senior Associate | Registered Patent Attorney (New Zealand and Australia)

T +64 3 963 1463
M +64 27 449 8893
E virginia.nichols@saunders.co.nz