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Please note all of our news and articles are for general information purposes only and do not constitute legal advice. For advice tailored to your circumstances please contact your Saunders & Co lawyer. As well as providing regular news updates on the feed adjacent, we also provide a personalised news email service. To choose what news we send you, click here.

Annual International Trademarks Conference – take home points

Virginia Nichols, our Intellectual Property specialist, recently attended the 137th Conference of the International Trademarks Association (INTA) in San Diego, the largest gathering of IP professionals in the world.

Here are some of the interesting points from the Conference:

  • Exporters to China should chose, promote and protect a Chinese language version of their trade mark that is acceptable in different Chinese dialects
  • Japan now allows registration of shape and colour marks
  • Korea has a new catch-all provision to limit unfair competition where there has been significant investment in a brand
  • The US Federal Trade Commission requires secondary trade marks such as slogans and taglines to meet advertising standards
  • Europe is toughening up its ability to seize counterfeit goods ordered via the internet and imported into the EU
  • Developing strong brand use guidelines for 3rd parties can help maintain the integrity of your brand, and reduce your AdWords costs
  • Thailand has strict packaging labelling rules for infant formula
  • Europe is going to introduce Certification marks
  • It is easier to protect a distinctive combination of two or more colours applied to a product than a single colour (which can be impossible in some jurisdictions)
  • Two of the issues holding up the Trans-Pacific Partnership Agreement (TPPA) may be patents for pharmaceuticals and parallel importation
  • Local laws can over-ride the terms of a licence agreement, even if it refers to New Zealand law – local expertise is required

If you have a question about protecting your trade marks or brand, either in New Zealand or overseas, please contact Virginia.

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