Powered by People


Articles and Legal News

Please note all of our news and articles are for general information purposes only and do not constitute legal advice. For advice tailored to your circumstances please contact your Saunders & Co lawyer. As well as providing regular news updates on the feed adjacent, we also provide a personalised news email service. To choose what news we send you, click here.

5 Tips for Making a Splash with Patent Protection

Kiwi firm, Zuru, made headlines this week for winning $18million in a patent infringement action in the US.  Patents can be useful commercial tools to put your company in a winning position in your own markets (although payouts by US juries are notoriously high by international standards).

Patent protection gives you a 20 year monopoly in an inventive product or process.

Here are 5 top tips to position a typical kiwi company to be a winner with patents:

  • Identify innovations that might give you an advantage over competitors.
  • Before launch, talk to your Patent Attorney about protecting your invention with a Provisional Patent Application.
  • Use the next year to promote and research.
  • Target protection to markets where you will either sell or make a lot of products.
  • License local partners to distribute products and enforce your rights.

The Zuru example is a reminder that innovation doesn’t have to be complicated to be valuable. To discuss protecting your intellectual property, contact our Registered Patent Attorney, Virginia Nichols.

Virginia Nichols