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Kiwi firm, Zuru, made headlines this week for winning $18million in a patent infringement action in the US. Patents can be useful commercial tools to put your company in a winning position in your own markets (although payouts by US juries are notoriously high by international standards).
Patent protection gives you a 20 year monopoly in an inventive product or process.
Here are 5 top tips to position a typical kiwi company to be a winner with patents:
The Zuru example is a reminder that innovation doesn’t have to be complicated to be valuable. To discuss protecting your intellectual property, contact our Registered Patent Attorney, Virginia Nichols.